The labels applied to those thoughts are based on how we have been programmed over the years. Individuals have different perceptions of the stimuli they encounter and the thoughts about these encounters, and then they label these experiences, or thoughts, Fischer says. programming, which refers to the ways in which our brains are conditioned to respond in specific ways to specific types of stimuli.linguistic, which refers to language and.Valerie Fischer, for instance, helps online business owners increase revenue growth using “brain science selling,” a term she coined combining her experience with neuro-linguistic programming and her advertising and marketing background.įischer says that it’s helpful to break down the term “neuro-linguistic programming” into its three parts: Lately, neuro-linguistic programming has gained a foothold in the sales and marketing realms. Neuro-linguistic programming first came into use in the 1970s to help treat a number of psychological disorders, like phobias and anxiety. “It examines thoughts, language, and patterns of behavior that create specific outcomes.” “This process is called modeling, which is used in many fields to distill successful strategies,” Charvet says. But what if those implications could be automated? That potential is already being realized through technology, and speech is one of the primary avenues for this.īut before delving into the speech connection, it is important to first understand the concept of neuro-linguistic programming itself. The sales and marketing implications of neuro-linguistic programming are obvious. Charvet helps companies use neuro-linguistic programming in their marketing to understand their customers, how they make buying decisions, and what kind of language will get them the outcomes they want. Neuro-linguistic programming is the identification of conscious and below-conscious strategies used by successful individuals with the aid of techniques and tools to help them reach specific personal goals, says Shelle Rose Charvet, a neuro-linguistic consultant and trainer for more than 35 years and author of Words That Change Minds. That’s where concepts like neuro-linguistic programming come into play. Modern-day marketers continue this pursuit, aided today by technology that is becoming increasingly more sophisticated and potentially more adept at using algorithms to effectively influence the opinions, attitudes, and actions of others. S ince the earliest days of humanity, people have been seeking ways to influence others, whether for self-preservation, safety, or building wealth.
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